Harbor Bay Chowder Co. is a hypothetical food truck/cart business that attends food festivals and other water front cities. Their specialty is homemade New England Style Clam Chowder. Using only products that use fresh ingredients and is a family recipe passed down from generations.
Objective: Create a comprehensive branding program which includes logo, stationary, food truck branding and packaging.
The design inspiration derives from the nautical theme, which can be seen throughout the brands identity.



Social Media (Instagram) Appearance, Highlight, Story, Post

Envelope

Business Card

Menu

Signage

Food Truck (Mockup)

Hat & T-Shirt Design (Front)

T-Shirt Design 1 &2 (Back)
Mockup Attribute
https://www.freepik.com/free-psd/clipboard-fabric-surface-mockup_11602351.htm
https://www.freepik.com/free-psd/dl-window-envelopes-mockup-perspective_13562834.htm